Guppy Graphics has been involved with the latest series of Channel 5′s ‘The Hotel Inspector’, working on design projects with Sue from The Gungate in Tamworth (episode 6 – aired Thursday 13/3/14).
After working with the production company last summer on two previous projects, Sophie was contacted again by the production crew. They said that they were very impressed with the work Guppy had produced for The Vidella and The Alexandra and asked if she would be interested in working with Alex Polizzi and The Hotel Inspector team again to produce new branding, signage, stationery and other marketing materials for The Gungate.
It was decided that there would be a slight change from the original name and ‘Hotel’ would be dropped from all future branding and marketing. We then came up with a number of logo ideas which communicated The Gungate’s new message, the Sue the hotellier chose her favourite. Alex wanted The Gungate to look and feel like an independent establishment, appealing to both families and to business travellers. The new style chosen by Sue, was carried right through to the breakfast menu, signage, guest information and business cards.