Founded in Liverpool in 2009, independent fashion designer Francesca Kearns has gone from humble beginings to launching her flagship store in Liverpool’s Metquarter. Guppy have been working with Miss Francesca Couture since the autumn of 2012, producing branding and advertising campaignd which have kept the Miss Francesca Couture brand girly and fun.
We started by updating the logo and branding, working with the original logo design which has become so iconic. Francesca wanted a professional looking logo which could be used in a variety of different ways. We then used this updated logo on everything from swing tags and business cards to email campaigns and the website.
With regards to the website, Francesca wanted a more sophisticated and organised feel to it, whilst still maintaining the girly and fun style of the brand.