In marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product’s perceived value to the customer and thereby increase brand franchise and brand equity.

A group of advertisements, commercials and related promotional materials and activities that are designed to be used during the same period of time as part of a coordinated advertising plan to meet the specified advertising objectives of a client.

The production of the look and feel of a site and all its visual elements including page layout, background and spot imagery, color scheme, typography, navigation buttons, etc.

A web hosting service is a type of Internet hosting service that allows individuals and organisations to make their own website accessible via the internet.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Exhibition design is a very useful skill to ensure that a certain product, service or object is properly showcased.

A great exhibit can promote and at the same time orient the customer about a certain product or service.

The art or process of producing images of objects on photosensitive surfaces.

A visual representation (a picture or diagram) that is used make some subject more pleasing or easier to understand

A print administration program to enable organisations to signifcantly lower the cost and environmental impact of printing and photocopying.